"And above all things, have fervent charity among yourselves: for charity shall cover the multitude of sins."
1 Peter 4:8
Why is love so important? First, because it is the greatest virtue. Love supersedes faith and hope. Second, because it is the greatest command. Jesus said, "Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind"
Third, love is the greatest testimony. What is really going to make your community wake up and believe that your church is really the church of the Lord Jesus Christ? The size of your building? The way your lawn looks? The signage at the street? No. The way you love God and show love to others.